What is a Google My Business Page?
Google My Business offers you the possibility to register your company’s address on Google Maps as well as show in regional research results.
You can showcase vital facts regarding your enterprise, such as the hours of operation, contact information or a website link. Recently, Google has made available a feature which enables individuals to share links to articles or upcoming activities. More about that later.
There is no cost associated with it, but all companies should consider it a must-have. If you have an e-commerce business that doesn’t have a physical store, setting up a Google My Business page is still worthwhile.
Improve Your Businesses Local Search Visibility
Google My Business provides an effortless method for setting up a presence for your company on the internet. It is an easy and powerful approach to getting your firm seen online. The number of searches which take into account a particular location is rising and Google has created their systems to think about what people are trying to achieve.
Have you ever used Google to look for eating options close to your current position? If so, Google will give you suggestions of three dining spots right nearby. The three businesses that have come up in your search have a Google My Business page and appear to be enthusiastic about getting your business.
If these restaurants did not have a Google My Business page, then they would not have been visible. Take the time to ponder how this could relate to your enterprise, whatever objects or services you offer. What advantages can your business gain through local searches, and what could be overlooked if they weren’t used?
Google is continually revamping its algorithms. To have a chance of being discovered via local search, you must have a Google My Business profile and keep it optimised constantly.
Why Do I Need Google My Business?
The typical number of Search views for companies is about 943 each month, along with 317 Maps views.
According to a BrightLocal study in 2019 of 45,000 unnamed local business entries, there is vast potential to receive more views, clicks, and outcomes that areassociated with localized content.
You can check Google My Business Insights to get data on how many people looked at your listing, saw your post, clicked on it, and interacted with it as evidence.
Although Google My Business Insights may prove reliable, there is always the possibility that its findings are not completely accurate.
You should think about using Google monitored links in your posts if you want to be able to keep track of how many clicks and engagements a post receives directly in Google Analytics.
Google My Business assists digital marketing professionals to gain visibility for their material without needing to wait for Google to list it in the top ten search engine outcomes.
The potential that comes with making use of Google My Business extends beyond just gaining eyeballs and traffic for your most recent material.
Regularly publishing can be beneficial when it comes to appearing in the top 3 local business rankings for pertinent searches. This could easily be reason enough to ensure you come up with a new post approximately every 7 days.
BrightLocal’s research also found that a standard business can get a maximum of 59 activities per month through Google My Business.
Engaging potential clients can take the form of clicking through to your site, requests for directions, or dialing your telephone number.
Most actions users take on the internet are made with clicks, yet unless your Google My Business listing is adjusted perfectly, you could be not taking advantage of potential telephone calls or customers going to the store.
Yikes!
The content you post on Google My Business signals to Google that your business is accurately represented when related searches are made locally.
Reviews on Google My Business are critical.
Your customers’ comments are a powerful reflection of the trustworthiness of your business -especially if you take the time to answer every one, regardless of whether they are favourable or critical.
A swift, compassionate, and supportive answer to a negative assessment can be worth more than a good review.
We all make mistakes.
Customers value businesses that are happy to receive them and provide service promptly.
What Kind of Content Should I Be Creating for Google My Business?
Keep Your Listing Complete & Accurate
Before you start producing any content, ensure that your Google My Business listing is full (including address, phone number, operational times, brief information about the business, and products/services granted) and precise (joining your site, social media accounts, other pertinent sources of information).
It is essential that small businesses pay close attention to the little things, for Google highly values them.
Share Offers & Specials
It is possible to try out constructing content tailored for your Google My Business account.
It’s essential to keep in mind that the individual looking at your posting is likely focused on carrying out a transaction.
This implies that you can employ a more straightforward sales strategy: proposals, discounts, or what makes your business stand out from your rivals.
Post Encouraging Content
Explain the kind of atmosphere you wish your patrons to find when they enter your store or office.
Giving customers a peek at how you operate by displaying videos, pictures and introducing them to your staff are all effective ways to motivate them to drop by.
Make your Google My Business page attractive to your customers. Consider daily discounts, seasonal promotions, or making the most of the environment: “Take advantage of our patio today!”
Create a Media-Rich Listing
Put money towards collaborating with an authorized Google 360 virtual tour specialist to append recordings to your validated profile, or make your own video to introduce yourself and your firm.
Be sure to upload your content onto YouTube and take steps to optimize your channel for the greatest success. Optimizing your channel is a topic that deserves a great deal of attention.
Introduce Photos
You should use an image of your shop, office, or business as your cover picture.
Include visuals of your projects or display your goods.
Display projects that you have achieved success with, or that have been commended in some way.
It is suggested that images are a great way to show off your business on Google My Business.
Research has revealed an advantage to having 100 or more images included in a Google My Business listing – the listing gains more clicks.
Answer Questions
Examine the inquiries that likely clients are inquiring regarding your company, and reply to them in a blog post presented on your account.
Does Google My Business Actually Contribute to SEO?
Yes, it does – at least locally. It can help in a few ways.
A Google My Business profile which has been properly verified and optimized can improve the likelihood of being included in the local 3-pack, putting your presence on the first page of search results. Additionally, it can have an indirect effect on the ranking of your website.
This technique achieves its objectives by giving Google cues and delivering visitors to your site, and it offers evidence through reviews.
Google states that the outcomes of localized searches are based on significance, proximity, and prestige.
- Relevance: How well a listing matches the intent of the searcher.
- Distance: Google pairs searchers with verified businesses in close proximity.
- Prominence: How well-known your business is.
Can a Content Marketing Platform Help Me Manage My Google My Business Listing Better?
A content marketing platform can assist you in organizing your content in an efficient manner.
It facilitates making a clear-cut plan of action and keeps you proactive with putting up consistent posts on Google My Business, a detail that is often disregarded.
Utilizing a content marketing platform can give more definition to your content marketing approach and enable you to take advantage of the know-how of numerous people in your group with functions to facilitate cooperation.
A content marketing platform provides a blueprint for action and data analysis to help evaluate the efficacy of your initiatives.
If you can recognize what is achieving success, you can benefit from these innovative concepts in the creation of future content.
How to Optimise Your Google My Business Page
Once you have established your business’s Google My Business listing and claimed it, your next action is to ensure it is in perfect condition, with all major details inserted. The goal should be to get as many details as you can into your Google My Business profile.
Once people have located your business in the search engine’s results, they will need to click on the entry to get further info like contact info and directions.
Individuals are altering their ways of looking up information, requiring it to be instantly available. If you do not enter a precise location for your business, it will be hard for customers to find you in person. If you cannot be located quickly and easily, customers will go to a place they can access with less difficulty. It’s as simple as that.
It is essential for all companies to compete in the cyber sphere these days, so be proactive, take advantage of modern searching methods and don’t let it impede your capacity to bring in new customers.
Get Your Description Right
Set aside some time to craft an effective portrayal for your sale item, and tailor it to the local area whenever possible for the benefit of the individual. This section is intended to provide an unambiguous look at the activities of the enterprise and words applicable to the enterprise can be included. It is advantageous to include the most pertinent facts in the beginning of your Google My Business (GMB) profile text, as this section is capped at 750 characters. Attempt to give an account of your firm’s strong points using 2-3 words. Attempt to describe your firm’s outstanding qualities using 2-3 keywords.
Add Posts to your Google My Business
You can draw in more attention by adding content to your Google My Business profile. The information will appear on Google search queries and in mapping results.
To make a post, simply go to your Google My Business account and set up a fresh post. You have the ability to upload a picture, type up to 300 words (or the name of an event) that contains the start and conclusion date.
Choices for a call-to-action can be added with options such as ‘Learn more’, ‘Reserve’, ‘Sign up’, ‘Buy’, and ‘Get offer’.
The post feature allows for tremendous freedom in advertising events, displaying your content, and marketing your offerings with chances to highlight when you are offering discounts. The post will be good for a week before requiring a change-over to a different post. Google will email you a reminder to do this.
This graphic demonstrates the utilization of the post function of the Innovation Visual GMB page to spread the word about our Google Retail and Shopping Livestream happening. It is obvious that a certain date and time is indicated and there is an invitation to register.
If you have already configured Google My Business, but have not tried out its posts feature, then it is time for you to give it a shot.
Be sure to monitor the validity of your Google posts, since it has been determined that posts will only stay active for a week, so you will have to make sure that you renew them once a week. Events can be scheduled for a longer period of time, and will automatically be marked as expired on the day of the event taking place, which is very convenient.
Add Up to 10 Photos or Videos to GMB posts
Starting in February this year, you can post up to ten pictures or videos with Google posts. You can go the extra mile with your posts and make them stand out amongst the rest. Pictures and movies can be used to give an account and the choice to attach several photographs will be advantageous to e-commerce enterprises as it allows them to include multiple photos of their merchandise.
Add Images on a Regular Basis
In addition to basic images that may have already been included, like exterior/interior shots of the property, your logo, and procession of staff, there should be more to come. Post images as much as you can. By doing this, it will demonstrate to Google that you are being productive, which will have a positive impact on your chances of appearing at a higher rank in map or local search results.
Collect Reviews
To improve your position on search engine and map results, you should gather feedback from customers. People’s opinions of a company are reflected in reviews, and they are essential to determining its placement in local search rankings. In addition, these act as an indication of approval to potential customers which will aid them in deciding whether or not to patronize your services. Requesting reviews is the optimal way to get feedback. Find customers who have been pleased with your product or service. To facilitate gathering reviews, craft a ready-to-go email, however, before delivery, make sure to customise it as much as possible.
