Mobile marketing can be a great asset for businesses of all sizes and across all industries! By tailor making a strategy to fit your business goals, you can make the most out of this powerful marketing tool.
Almost everyone in the world has a mobile phone, and most of them have a smartphone. More than 70% of users access the internet on a mobile device, with the percentage increasing to over 90% in some regions.
There are advantages to marketing campaigns that are optimized for mobile devices. Banner ads are a great way to improve your marketing efforts as they are cheap and easy to implement. They can also be easily integrated into your current marketing strategy.
What is Mobile Marketing?
Mobile marketing is a way to reach consumers on their smartphones, tablets, and other mobile devices using digital channels. There are a variety of ways to reach consumers through mobile marketing, including text messaging, picture and video messaging, email, social media, developing mobile responsive websites, and creating apps that consumers can download. Push notifications can also be used to send updates or reminders to people who have installed your app on their phone.
Mobile marketing is a very effective method to use. It is beneficial to use messaging as a form of communication because it is instant, can be sent at a specific time, and is customizable to the location and person.
There are currently 6.5 million smartphone users globally, and this number is expected to rise to 72.6% of all internet users by 2025. In the USA, 85% of consumers own a smartphone, which means that out of 100 consumers, 85 of them own a smartphone. They check their smartphone more than 50 times a day.
Mobile Marketing Channels
Any channel that a consumer can access from their phone or tablet can be used for mobile marketing, however, the main channels used specifically in mobile marketing are:
SMS or Text Messages
Text message marketing is a way for consumers to receive notifications, updates, personalized promotional offers, and time-sensitive deals.
SMS marketing allows businesses to reach consumers quickly and easily, with open rates close to 100%!
Push Notifications and In-app Messaging
You can keep users engaged with your app by sending them offers, suggestions, notifications, and reminders even when they’re not using it. If you do it correctly, push notifications can be a great way to market on mobile devices!
An in-app message does not need permission from the user before it is sent, so the message can be sent to everyone using the app. This allows you to collect information from users, find out what their preferences are, and let them know about any other deals that are available to them.
Mobile Optimized Email Marketing
Email marketing does not have to be specifically for mobile phone users, but as most people who have smartphones use them to check their email, it is important to make sure that email marketing is set up to work well on mobile devices. If you want people to take action on your site using their mobile devices, design your site to be mobile responsive and create branded mobile apps.
Mobile Marketing: Advantages and Disadvantages
Advantages of Mobile Marketing
Mobile marketing offers some unique advantages that make it a highly effective component of digital marketing:
Easily Accessible to a Large Audience.
If you want to reach your audience quickly and easily, then using their phones is the best way to do it. This form of contact is instant and real-time, which means that it will reach the majority of internet users right away.
Globally, there are more than 6.5 million smartphone users as of 2022. This is projected to rise to over 7.6 million by 2027. Three quarters of internet users will access the internet via smartphone by 2025.
Text marketing has very high open rates, as high as 98%. This makes it a very effective marketing method.
Highly Cost-effective Marketing.
Mobile marketing is an efficient and affordable way to reach your target audience. This comes down to several factors:
- Your existing content and messaging can easily be re-purposed and optimized for mobile
- Screen sizes are smaller, which means the new content you create for mobile is inherently smaller and simpler, which takes less time and costs less money
- Precise targeting and location-based marketing allow you to focus your marketing efforts on the right segments of your audience, reducing wasted ad spend
- Mobile-only channels like push notifications, in-app ads, and SMS or text marketing are some of the cheapest channels available
In short, mobile marketing provides a better return on investment than other marketing methods.
Mobile Marketing is Immediate and Allows for Instant, Impulse Transactions.
Sellers have a great opportunity when people use their phones when they’re bored or killing time. While people are waiting in line at the grocery store, they are usually looking at items on the side that catch their attention. In the same way, mobile marketing can reach people when they are looking for something of interest and have nothing else on their minds.
This statement is saying that online shopping is a way to take advantage of people’s boredom and encourage them to spend money on things that they may not have originally planned to buy. There are very few marketing channels that let you connect with your audience like social media marketing does.
Disadvantages of Mobile Marketing.
While mobile marketing offers great advantages, there are also some pitfalls to be aware of when you’re planning your mobile marketing campaigns:
Immediacy Means There is No Wiggle Room to Fix Errors.
Mobile marketing is a method of communication that happens in real-time. If you make a mistake in your message, the recipients will see it immediately and you will have to send a correction notice. You don’t want to make a first impression with an error!
Easy Sharing and Viral Potential Can Backfire.
If your content is good, people will share it. However, it can be a huge liability if used in the wrong context. If your content is being shared in a way that reflects poorly on your brand, it can cause a lot of damage to your brand reputation, which is difficult and expensive to repair. Be sure to think carefully about your content before sending it to someone’s mobile phone!
Costs to the User.
Some mobile marketing channels might be costing your audience in terms of data or text message charges. This is an important consideration when creating your mobile marketing plan and determining which strategies to use in order to reach different segments of your target audience.
Best Mobile Marketing Tips
If your mobile marketing campaign is not going as well as you had hoped, do not despair. There are ways to improve it. To improve your mobile marketing, try making a few simple changes. Below are some things you can do to improve your strategy for mobile phone usage immediately.
Optimize The Website for All Screen Sizes
Since mobile devices are becoming increasingly popular, it is essential that websites be designed to accommodate all screen sizes. This means making sure the website is designed well and is easy to use on different types of smartphones, tablets, and desktop computers.
There has been a big change from small 4-inch screens to large 6-inch plus screens, and now there are foldable screens.
You can discover which devices are being used the most by using Google Analytics or integrating your GA with AgencyAnalytics.
A responsive design template will automatically adjust the size of the template to fit the device being used. This is a great option for any website, but it is especially important for responsive websites.
Make The Site Easy To Use
A responsive site is not the only way to make your site mobile-friendly. Make sure your website provides a good user experience on mobile devices. Here are a few of the main things to check:
Is your website’s font large enough to be easily seen on mobile devices? Users shouldn’t have to squint.
Is the spacing of your headlines too large, taking up too much space on each page? It is best to use short, snappy headlines when creating headlines for mobile content as they do not take up too much space on the screen.
How easy is it to skim your pages? In order to improve readability, you should break up your text with headers, bullet points, and short paragraphs. This will help organize your thoughts and make your writing more understandable.
Do your menus and buttons make it easy for users to navigate and take action? It’s frustrating when you accidentally tap the wrong button because the buttons are too close together.
How easy is it to find all your content? Do not hide content or place it at the bottom of the page. Your mobile site should be clean, organized, and straightforward.
Write Content That Can Be Read Quickly
As society moves at a faster pace, people are looking for content that is easy and quick to read. They don’t have time to read long articles that don’t say anything important. This is why it is important to create text that is easy to read and gives the reader the information they need.
You also need to use short paragraphs and concise sentences. It will be easier for the reader to find the relevant information in your article if it is well organized.
What Type of Images Work Best for Mobile?
Images are very important in any mobile marketing campaign. But what type of images work best for mobile?
There’s no one answer to that question. The kind of content you produce for your social media accounts depends on what you hope to achieve and who your target audience is. Options range from memes to animated content to standard stock photos. The images on your site will load faster if you convert them to next-gen formats and use lazy loading. There are several tools available that can help you.
Here are a few tips to keep in mind when choosing images for your mobile campaign: -Choose images that are brightly lit and in focus -Avoid using images with alot of text, as they can be difficult to read on a small screen -Try to use images that are relevant to your product or service
First, make sure the image is easy to view on small screens by avoiding excessive zoom and using a clear and concise image. Avoid complex designs or tiny text. Your images will use a lot of bandwidth. If your files are too large, it will take longer to load them and your users might get frustrated.
According to HTTP Archive:
- The median size of a desktop website in 2022 is 1010.2 KB
- The median size of a mobile website in 2022 is 9 KB
Second, choose images that are relevant to your campaign. Showing the product in action will help promote it. An image that captures the excitement of winning would be best to use if you are running a contest.
The size of the image is important. The best image resolution for smartphones is 640×320 pixels. It’s best to keep the original image’s aspect ratio; otherwise, the output image would be deformed.
Focus on Local Marketing
Many mobile searches are done with the intention of finding local businesses or services. Local SEO is a topic in itself.
The following are a few strategies you can do to get more location-related traffic from mobile devices.
Keep your Google My Business page up-to-date. The most important part of local SEO is having a GMB page.
- Design your content strategy around local keywords. Don’t limit yourself to using your city as a keyword, either. Other local terms like your neighborhood or street name are also useful keywords that may be easier to rank for.
- Get your business listed in as many local directories as you can. Yelp, Bing, and industry-specific directories can all bring you more traffic.
- Make it as easy as possible for people to get in touch with you. Display your location, phone number, and email address on all of your business pages around the web. A click-to-call option can also encourage more people to reach out to you.
Announce Promotions via Text
Marketing emails often go unread. Texts, on the other hand, usually get opened. You could offer special deals to your customers through text messages to gauge their level of interest. If you want your text subscribers to stay engaged, send them exclusive deals that other customers can’t see.
Incorporate Video Into Your Content Strategy
It is easier to watch a video on a small screen than it is to read text. More than half of all mobile traffic is used for video today, and that figure is expected to rise to 75% in 2023.
Optimize for Micro-Moments
Have you ever used your phone to look up a quick fact or find a tutorial? That’s what Google calls a micro-moment. Micro-moments are moments when people use their mobile devices to help them solve a problem or make a purchase. These moments only last a few seconds.
Optimize for Voice Search
Some mobile users prefer to use voice search rather than typing their query. Voice search is different from text search in that it usually consists of full questions instead of just isolated keywords or short phrases.
More and more people are using QR codes to provide quick access to information on their mobile devices. They refers to online courses which are easy to create and can be used to provide a wide variety of information.