You’ve probably heard that “the money is in the list”, meaning that your email list is one of the most valuable assets for your business.
But is it really true?
The answer to whether or not list types can be combined depends on the type of list. Collecting uninterested people who only want free downloads will not help.
People who sign up for things and never follow through are not helpful when it comes time to buy. Even if you have a large email list, it won’t be useful if the people on it never actually follow through.
You want to create relationships with your subscribers and have them eagerly buy your products.
In addition, the average click-through rate is 3.26% . The average open rate for emails across all industries is 32% and the average click-through rate is 3.26%.
With a little bit of planning and a sound strategy, you can grow your list while keeping engagement rates high.
Why build an email list at all?
A business needs more than just one email type. It is important to have a separate email list for different types of emails to ensure that your messages are received.
This means that for every $1 spent on email marketing, small businesses in the USA can expect to see a return of $49.
The email subscribers are interested in your website, brand, products, or services and they can verify their identity by clicking on the link. Once you get new subscribers, they are likely to convert into paying customers because:
It’s personal
This gives email an advantage over other marketing channels. Since emails are exclusive and only land in the user’s inbox, this gives email an advantage over other marketing channels. There is no ranking system that prevents your messages from being seen. An email is like a letter that you write to someone. It is a way to communicate with someone directly.
It’s purposeful
It’s essential for the user to fill out the sign-up form and confirm their email address. If someone takes the time to fill out a form or visit a sign-up page on your website, they are obviously interested in what you have to offer. This means that they are more likely to open and read your emails.
Own the email list
If you’re looking to promote your business, using third-party platforms like Facebook, Twitter, or Google can be a great way to reach a wider audience. By creating a profile or page for your business on one of these platforms, you can connect with potential customers or clients and share information about your products or services. You do not own them. If their policies change, your social media campaigns could become worthless. An email list is not influenced by changes in the policies of other platforms.
It’s a private message
People always check their inbox on a whim. The message is inactive until it is opened. After users open an email, they can contact you with confidence, knowing they will receive a response. Email can be an effective way to build trust and relationships with subscribers, both current and new.
Emails are used regularly
Every online user has at least one email account. Radicati’s research indicates that there are a minimum of 3.8 billion active email accounts worldwide. The reason big brands use social media campaigns is to get potential customers to sign up for their email lists.
Email marketing is a long-term investment that has a higher ROI than other marketing strategies but is lower in cost, which is good for your business.
11 Tried and tested tactics to build an email list
So, how do you do that? The following tips will help you build a high-quality email list quickly.
Craft a more compelling offer
The most important way to increase your subscribers is to make your offer more appealing.
But those tweaks are rarely game-changers. sure, you can improve your conversion rate by making small changes to button colors, but those changes are usually not significant enough to make a difference. If you’re not offering something that people want, you’re being excessively thrifty instead of practical.
What are you offering your prospects in exchange for their email address? Today, we guard our email address carefully. We’ve seen too many companies spam us.
You need to figure out what your target customer wants and give it to them.
Test out a few different offers to see which ones are the most successful.
Who knows?
You never know, the crazy idea you have for an email opt-in could be the best one you’ve ever done. You’ll never know until you start experimenting.
Make it as easy as possible to enter an email address
There is a debate amongst marketing professionals about whether it is necessary to ask for a person’s first name on an email sign-up form, or whether it is sufficient to just ask for their email address.
The first name can help with personalization later on.
The more simplified your opt-in form is, the more likely someone is to subscribe.
You will be able to grow your email list faster by removing the name field. Path to speed: If you’re looking to speed up your process, one thing you can do is to remove everything except the email address. This will help to streamline the process and make it faster.
The simpler the form, the easier it is to attract an audience. The shorter the distance between a consumer being interested and them subscribing helps you grow.
Encourage people to forward your newsletter
It might seem outdated, but why not?
In an email that you expect will get a particularly strong reaction, you should encourage your subscribers to forward it to their friends.
In order to use this method, you need to have a few things in place. make sure you have a way for new people to join your group
Avoid having people unsubscribe from your emails by forwarding them to others.
As long as you can include details about your product and why it is important in the email, asking your loyal existing subscribers to forward the email can be a great way to find new potential customers who share the same interests.
Minimize the clicks it takes to subscribe
It’s a good idea to have your opt-in form on the front page of your website. The home page is the perfect place to add an opt-in form.
But what happens if people land on other pages?
This results in low opt-in rates because many people never scroll down to the footer. Website owners often only include opt-ins in the footer of common pages, resulting in low opt-in rates because many people never scroll down to the footer. Some websites don’t even have a subscription option available.
Don’t make the same mistake. Every page on your site should include a place for visitors to sign up for your email list. Your top-performing offer should be included, and you shouldn’t be afraid to ask for the subscription.
Consider using QR codes
If you want your marketing strategy to be successful, you need to think outside the box. The secret to successful email subscriptions might be to get out of the digital world.
Quick Response, or QR, codes can be used to encourage people to sign up for an email list even when they’re not online.
These simple patterns are like square barcodes. You can use a QR code scanner on your phone to open a web page.
To use QR codes effectively, place them in the physical world on products, stickers, or signs. Promo code: XYZ Make sure to include the promo code XYZ to get your free month of service.
When you scan a QR code, you should be taken to a mobile-friendly signup form. Since people scan QR codes with their phones, it is important that the website is mobile-ready.
It’s an effective way to promote your email list to people who are interested in what you have to offer.
Engage new subscribers immediately with your thank-you page
One way to grow your email list is to use a thank-you page, or confirmation page, after a subscriber signs up.
There are two ways you can do this. This will provide an incentive for them to visit your site. You can offer a special discount or tempting offer to the subscriber to provide an incentive for them to visit your site.
A one-time 50% discount could make many subscribers become buyers, which would make them more valuable to your business.
You can keep subscribers surprised and on the lookout for more great things from you by also providing something free in addition to the offer you already promised.
In addition to using your confirmation page as a way to confirm purchases or subscription sign-ups, you can also use it as a way to generate new subscribers. A referral campaign is where you offer great incentives to people who get others to subscribe to your service.
You can give new subscribers extra content as a bonus, but make them share it on Facebook or Twitter to unlock it.
There are many tools that can help you do this.
Surprise website visitors with pop-up forms
Although opt-in forms are convincing, they are still a passive approach. You want your visitors to sign up for the newsletter willingly and not because they feel forced to do so. You will not be able to comprehend what a website visitor is in search of unless they create an account. Or you can use a pop-up form!
A popup form is a type of form that can appear on the screen at certain times or in response to certain events. They also serve as lead magnets for generating leads.
If you visit a website, a sign-up form may appear after you scroll down a little bit, or if you are about to leave the site (exit-intent popup).
Continue testing different sign-up forms until you find the most effective one. Your email list will grow significantly. Therefore, if you are curious about how to construct your email list, this strategy can help you a lot.
Embedded signup forms
One traditional email marketing strategy is to use embedded signup forms to capture email subscribers’ attention.
Embed the signup forms on the high traffic pages in the most visible area, such as the header, footer, or sidebar. The sign-up forms serve as a reminder for the website visitors to sign up for something.
Remember that creating dedicated signup pages is also helpful. F example, putting the sign-up button at the top of the landing page will help encourage visitors to subscribe. This is a proven technique that can help online businesses.
Incentives are powerful
The best way to grow your email list is to offer visitors an incentive to subscribe.
The DMA Group found that nearly 60% of email subscribers to blogs signed up to receive an opt-in offer. Opt-in incentives can range from a one-page checklist to a complete eBook.
By offering an opt-in incentive, you can increase the number of leads and conversions you get from your website. Additionally, you can reuse old blog content to create the freebie, which is an efficient way to repurpose content. There are a few key points to remember if you want to build a great opt-in email list:
- Spend some time to understand what people are looking for. Once they visit the site, offer an opt-in incentive like a discount, sale, or even free shipping for a limited time to join your list. You can find this by studying what keywords lead search traffic to your site. Making your incentive directly relatable to what people are looking for increases the odds of handing over their email addresses.
- Make it exceptional. The worst thing you can do is disappoint people with a poorly crafted opt-in incentive. Make sure you have included as much detail as possible to solve a problem for readers.
Power of content
As you produce more new content, older content gets forgotten.
How can you make old content more visible without causing chaos?
Consider creating hub pages.
Other advantages of this method include increased visibility on search engines and more email subscribers.
How can you create hub pages?
- Establish a hub page around an important topic to your audience
- Link to your best content on that topic
- Include an opt-in box for continual updates.
Create content, like blog posts and free eBooks. Both creating content on your website and having a blog are great ways to increase traffic to your site.
Make sure to do it regularly and frequently so that search engines will notice it. It may be as slow as a turtle. Although it might take a while to see an increase in traffic, you will eventually get more visitors to your site.
Interaction with gamification
How to attract a target audience to your website? If you want to build the email list of your dreams, you can’t just rely on regular discount offers.
It’s time you think out of the box. There are plenty of free, interactive sign-up forms available that can make website visits more enjoyable. This ideation works wonders for eCommerce websites.
This gamification technique is considered advanced because of the design aspects. To engage your audience, you need to have great content.
Online businesses can engage and entertain their target audience while also gathering new email subscribers. The customers receive the discount they wanted on the item they purchased, while you are able to construct a list of email subscribers. It’s a win-win.
Conclusion
If you want to improve the results you get from your email list, you need to put in the effort to build a better list.
Look for new and interesting ways to increase your number of subscribers. What benefits would you like to receive in exchange for your email address? What would be enticing for you?
As you develop your email growth strategy, you can rely on your own judgement to make decisions.
