Selling a home is a significant challenge, as it ranks among the most important transactions individuals will complete in their lives. Consequently, realtors must furnish potential sellers and buyers with the necessary information for them to make a well-informed choice.
You can effectively capture more leads from individuals interested in purchasing or selling a home by utilizing a landing page as an ideal platform for sharing relevant information.
Real estate landing page
Landing pages play a crucial role in your lead generation strategy. When individuals click on your ad or discover you through a web search, they are directed to a landing page — a distinct page separate from your website’s homepage — specifically designed to prompt them to take a particular action. Consider a landing page as a trading platform, where the agent provides something valuable and visitors exchange their contact information to obtain it.
There are various types of landing pages, and one commonly used version is a home valuation page. This page provides potential sellers with an estimate of their home’s value in return for their name and email addresses. Consequently, you can utilize this contact information to nurture and convert the potential seller.
On the landing page, there is also the option to subscribe to a local newsletter, receive early notifications for popular listings, establish an account for saving preferred listings, or obtain an e-book tailored for first-time homebuyers.
Now, let’s take a look at the top examples of clever landing pages that effectively convert.
Clever real estate landing page examples
We’ve discovered that these five examples are the most effective at lead capture, despite the fact that landing pages are available in various shapes and sizes. Although the partners we’re featuring are excellent, the majority of these landing pages can be accessed regardless of the provider you choose.
1. Coming soon by real geeks
Landing pages that are under development, similar to this example from Real Geeks, can effectively generate buyer leads, particularly in a competitive market. Prospective buyers willingly provide their contact details in return for a sneak peek at photos, information, and pricing for a soon-to-be-listed property.
Furthermore, these pages serve as exceptional marketing assets for social media platforms. Accompany a listing image with a compelling message encouraging followers to click on the provided link to access additional details and visuals—the only requirement being the provision of their contact information.
2. Exclusive content by placester
Providing valuable advice in return for contact details is a reliable strategy for a good reason. Supplying a complimentary resource that addresses customers’ concerns is an excellent method to initiate a business connection and showcase your worth as a dependable consultant.
By offering content exclusively aimed at prospects who are in the initial phase of seeking information (e.g., Placester’s buyer’s content landing page), you strategize for long-term success while initiating the nurturing process ahead of your competitors.
You have the opportunity to further personalize your landing pages to suit your intended audience. It is beneficial to adapt your offerings to specific profiles, objectives, or requirements. For instance, a specialized guide on purchasing a home in Charleston titled “The Ultimate Guide to Buying a Home in Charleston” would generate more leads compared to a generic home buying guide.
3. Home valuation by agentFire
AgentFire’s home valuation landing pages offer property owners a complimentary assessment of their property’s worth. Such leads hold significant value as they indicate that these site visitors are potentially contemplating the sale of their homes.
It is possible to configure your landing pages in such a way that they offer an immediate valuation, ensuring that visitors receive their results promptly. However, it is important to remember that instant valuations rely on algorithms, which can result in some inaccuracies.
To offer an improvement on the Zillow Zestimate experience, you could consider providing a delayed valuation option. By setting up the system to alert you when visitors submit their information, you can generate a personalized and more precise comparative market analysis, thereby ensuring a better and more detailed evaluation.
4. Property search by iNCOM
Property search landing pages, such as those provided by iNCOM, are utilized by potential buyers to locate and establish personalized alerts for properties that are currently on the market. In order to obtain confidential insights, exclusive listings, and notifications regarding homes that precisely match their specific requirements, potential buyers are far more inclined to provide their contact details. When designing your landing page, it is important to determine what holds the greatest value for prospective homebuyers in your respective market.
5. Community guide by luxury presence
We particularly love community guide landing pages, such as this one created by Luxury Presence, as they effectively communicate the value proposition to the targeted farming area.
Use your knowledge of the community to your advantage, just like Kinga Mills does with Luxury Presence. Share exclusive event recommendations, insider information about different neighborhoods, and tips on maximizing the offerings of your local market. As a community expert, you’re familiar with every street, trendy coffee shop, and grocery store, so leverage this expertise to provide valuable insights to others.
6. Keri shull real estate landing page
The home page on the Keri Shull team website serves as an excellent illustration of a real estate landing page designed for both buyers and sellers. In particular, the hero section effectively prompts visitors to take action, offering a search bar for buyers and a secondary call-to-action regarding an instant home valuation for sellers.
Afterwards, the page proceeds to present various sections that introduce the team and display the properties that are currently available.
7. Realtor.com landing page
As previously mentioned, it is important to remember that every landing page should encourage visitors to take a specific action. This example from Realtor serves as a prime demonstration of that principle.
Upon opening the webpage, you will immediately encounter a solitary call-to-action prompt, urging you to explore residences situated in your preferred area. This clear indication of the intended action assists in directing visitors towards engaging with your website. Users arrive at this URL with the intention of browsing through available homes, ultimately enabling them to view properties for sale and gather additional details about those on their shortlist.
8. Streeteasy real estate landing page
This is another illustration of a real estate landing page by Streeteasy, which shares the same goal as Realtor’s. However, the main distinction lies in the fact that this page offers more choices for users to refine their search, instilling greater confidence that they can filter the results to encompass properties that align with their budget, size, and location preferences.
9. Elliman “Sell With Us” real estate landing page
Creating a landing page is not only necessary for properties that are currently available. This instance by Douglas Elliman illustrates the process of constructing a realtor landing page that motivates homeowners to choose your company for selling their property.
The remarkable thing about this real estate landing page is its prominent use of social proof. By emphasizing that the firm holds the highest brokerage ranking in New York and completes an impressive 46,000 deals each year, it effectively employs conversion copywriting techniques.
If visitors are thinking about using Elliman’s services to sell their property, they will immediately feel more comfortable when they land on the page.
10. Sotheby’s luxury real estate landing page
In relation to having a landing page for homebuyers to explore new properties, we have briefly mentioned the idea of not having a generic “property for sale” page that permits users to narrow down their search. Instead, consider adopting a strategy inspired by Sotheby’s.
The website features unique landing pages that display various categories of homes for sale, such as beachfront properties, countryside residences, and farmhouses.
The Sotheby’s sales and marketing team gains valuable retargeting information by categorizing these property types based on living style. This enables them to have a clear understanding of the visitor’s preferred property type, which is essential for tailoring their sales pitches effectively.
11. Redfin concierge real estate landing page
When visitors land on Redfin’s concierge service page, they are greeted with an exceptional display of captivating headlines, illustrating Redfin’s expertise in this aspect.
Without delay, it alleviates the distressing issue faced by their desired clientele: the struggle of locating a real estate concierge service that prioritizes sale prices and does not require payment for services upfront.
The objective of the landing page is straightforward. It employs a basic single-field form to gather the street address of a visitor for the purpose of directing them to a personalized landing page of the nearest agent.
How to create landing pages for real estate
The reason for the similarities among the examples we have shared thus far is because successful real estate landing pages incorporate essential components such as:
- A strong headline above the fold that clearly explains what the page is about
- An enticing offer to convince visitors to continue reading (or scrolling)
- A clear CTA that tells visitors what to do next
- Social proof to build trust
Do you want to hear some positive news? There is no need for you to create a mental checklist of these crucial elements and then determine how to incorporate them on your landing page. Inside your ConvertFlow account, you will discover pre-designed templates that can be personalized.
