If you’re pursuing local search engine optimization, you know the pain of tracking your keyword rankings. Most businesses aren’t even aware of their local search rankings in different localities — where their businesses appear on the map. That’s where a local rank tracker tool comes into the picture.
It can share comprehensive local ranking data and report your current local search engine rankings without the hassle of logging into multiple platforms. Let’s look at the top local rank trackers available today (our favorite is the first one!)
What is a Local Rank Tracker?
A local rank tracker is a tool to track your local search rankings and evaluate your local search performance. It allows you to monitor your positions in organic search results and Google Maps using specific filters such as countries, states, cities, and zip codes.
Such a rank tracking tool can greatly help small businesses that target local customers. 93% of consumers search for a local business through search engines. Moreover, nearly 70% of digital traffic comes from local and organic searches.
So the local pack is an important aspect of the SEO strategy of any local business.
Here are the top benefits of using rank tracking software tools to monitor your presence in local search results:
Measure and iterate local marketing efforts
A tracker will give you detailed and accurate reports of your local SEO and other local marketing efforts. You can track rankings and iterate your strategy as needed.
Spot gaps and take proactive action
If your business targets multiple locations, your performance may differ across locations. A local rank tracker can assist you in taking smart steps to improve your website rankings for local keywords.
Monitor your competittion
Every local rank tracker has the basic ability to track local SEO, including finding potential keywords, on-page optimizations, and more. Some tools also have competitor analysis that comes in handy for you to see what your competitors are doing.
And now that we’re through with the basics, here’s the first local rank tracker that we recommend:
1. TrackRight
Our homegrown local SEO tool, TrackRight, comes with robust features to track local rankings. It will show you organic rankings, CPC, leads, and conversions for your tracked keywords. The data quality is super high, and our clients love reporting on their important business keywords via the tool.
This is the perfect tool for local business owners who want to monitor their rankings. Or for agencies that want to do multiple local campaigns without the hassle of logging into various platforms. And hey, we send your daily email reports on your website’s important keywords so that you don’t have to log in to a different dashboard.
2. SE Ranking
SE Ranking is one of the most recommended tools to track rankings. There have been countless good reviews about SE ranking being an all-in-one SEO platform. It includes rank-tracking features and collaboration tools.
One of the leading features of SE Ranking is Keyword Position Checker. It allows you to monitor map results, videos, ad positions, etc. You can track keyword performance with up to 20 competitors and stay ahead of the curve.
Other features that can be helpful for you are white labeling, SERP features, and search engine rankings. You can use them to boost local SEO and improve rankings on search engine result pages.
Moreover, SE ranking offers flexible pricing. Its plans start from $23.52 per month, but you can customize the features you want to use and pay based on your choice. SE Ranking also offers a 14-day free trial.
3. Whitespark
Whitespark is undoubtedly among the top-tier local rank trackers. It’s well-known for tracking your local listings and rankings on search engines like Google and Bing. The local rank tracker lets you monitor local formats, including maps, advertisements, and local references.
One of its main features is the Local Citation Finder. It allows you to escalate the citing system and amplify your site ranking. It assists you in keeping a close check on your competitors and finding out their keywords.
Moreover, you can also try its Review Checker. It helps you manage reviews and identify your strength areas to improve them further. Whitespark gives you valuable insights to improve your local SEO and boost your site’s local rank.
Whitespark has a variety of paid plans. The price starts at $25 per month, depending on how many key terms you want to track. It offers a 14-day free trial before purchasing the premium plan.
4. Accuranker
Another renowned local rank tracker is Accuranker. You may have heard about it everywhere, as it has generated countless good reviews. Accuranker even claims to be the fastest rank tracker in the world.
Along with its claim, Accuranker has many valuable features to help you boost local SEO. For instance, you can enjoy its organic site explorer to get a visual report of the keywords you use on your pages.
Accuranker also has aggregate SERP analysis to help you analyze particular SERP features like snippets, knowledge panels, etc. However, many states that Accuranker is more suitable for enterprises and agencies and challenging for beginners.
With a vast set of SEO features, Accuranker’s plan rates are more on the pricier side. Its plans start from $99 monthly with an annual bill. Prices may change depending on the number of keywords you want to track. Accurankers also provides a 14-day free trial.
5. Nightwatch
Nightwatch is also one of the top recommendations for the best rank-tracking software. It’s well-known for generating incredibly reliable and accurate data, especially for analyzing local ranking.
Nightwatch allows you to analyze local keyword performance in specific geographical areas. From Google Data Center. You only need to enter your zip code or location in the tracking settings to find the keywords you rank for.
It also tracks your ranking in local map results and major search engines. On top of that, you can also improve your marketing strategy using keyword research, reporting tools, and website auditing.
With an incredible ability to analyze and boost local SEO, Nightwatch is one of the best trackers for businesses that aim for local customers. You can enjoy its features with paid plans that start from $32 per month (billed annually) with a 14-day free trial.
6. UpCity
UpCity comes with a lot of great features like local keyword ranking, competition citations, website health that is great for business owners and SEO specialists. You can use this information to customize your reports, monitor SEO progress over time, and get actionable recommendations to improve your local rankings.
UpCity lets you optimize your Google My Business listings, manage online reviews, and keep track of competitor information in addition to local search terms. This especially helps with your on-page optimization. Once you’ve made it, you can check out your return on your work with UpCity.
7. CognitiveSEO
CognitiveSEO is a great solution for monitoring and improving your local SEO. The tool includes a variety of great features like a rank tracker, keyword research, content optimization. The Rank Tracker helps you get a complete picture of your keyword performance and search volume. It provides advanced options to track your local rankings on desktop and mobile devices and get a detailed view of your keyword position for daily or weekly ranks.
CognitiveSEO also gives accurate results for universal tracking. You can add the same keywords to your projects at different locations. Make sure that the tool can show different keyword positions for global, local and mobile rank tracking based on the same keyword or keyword phrase. Anyway, it lets you be in touch with your geo-specific rankings for any location of your choice.
8. Synup
Synup is an all-in-one local marketing solution that allows you to manage and optimize your local business content. The tool helps you evaluate your local listings, track your website rankings, monitor your analytics, create reports, and manage your online reputation. It is easy to use and gives you a strong foundation where your business is listed, how and where to improve your local SEO.
Synup lets you navigate location data on 200 local directories and search engines and manage everything in one place where you can easily analyze your local performance. The tool sends instant alerts once a customer leaves reviews or mentions about your business. You can immediately respond to reviews within the tool and improve your local reputation. Synup allows you to export all the information you need in .pdf, excel and CSV formats.
9. Tribe Local
TribeLocal is a great local SEO tool for managing your local business reputation and listings. You can easily track local rankings on SERPs for keywords related to your business. The tool helps you conduct a detailed competitor analysis and figure out how they are ranking to beat them. The tool integrated with Google Analytics that lets you track these rankings on the dashboard as well.
TribeLocal makes it easy to generate white-label reports for your business, export valuable data and add unlimited users to manage your projects. The tool gives you a score of your local performance and shows what is lacking in local optimization. The main feature of this tool is the ability to enhance the online performance and presence of your business.
10. Linkio
Linkio is created for SEO experts to improve local SEO for your business. The tool comes with a variety of useful features like backlink monitoring, anchor text optimization, and keyword rank tracking. One of the most useful features is the ability to visualize and track the performance of your backlinks against your average rankings.
You can easily get accurate results from a particular location in Google Maps, Google Places, and Google organic. The tool monitors both desktop and mobile results in around 170 countries. Thanks to its integrated local tracking system, you can track daily website rankings and view how your backlinks affect your Google Rankings.
11. Moz Pro
Moz Pro is one of the most popular SEO tools for content marketers, small businesses, and SEO gurus to increase their local visibility and monitor any listing issues. I find Moz Pro useful as a browser extension that shows website influence without any further research. The tool displays your search visibility, local keyword rankings, overall movement up or down, and what keywords own featured snippets. It monitors the top 50 ranking positions for your target keywords, and all the ranking data you can see as +51 in your report.
13. Chatmeter
Chatmeter helps you find effective ways to make your life easier when it comes to local tracking. The tool allows you to improve your “near me” search strategy and outperform competitors everywhere. You can easily see how your rankings grow in real-time, which stores need some changes, which ones are getting featured in the local pack, and how your rankings are changing over time.
14. LocalFalcon
LocalFalcon is the first rank tracking tool specifically designed to gain insight into local pack rankings. The tool offers a great way to visualize how you rank in different locations with multiple zip codes and track the coverage strength of your Google My Business listing. You can easily monitor and see results within a few seconds.
Notice that LocalFalcon is a part of dbaPlatform created for digital agencies to automate Google My Business management and take control of a local search. The main thing about LocalFalcon is that you can manage your tasks and improve your local rankings within the tool interface.
15. SEMRush
SEMRush is an all-in-one marketing tool that has received many good reviews from global users. With a vast option of SEO and marketing features, Semrush is suitable for enterprises, large teams, and professionals.
One of the main features of Semrush is position tracking. It allows you to track your site ranking on search engine result pages. You can also track your keywords’ performances on multiple search engines.
Best of all, Semrush also enables users to see organic ranking changes. Thus, you can notice if the search engine algorithms may have changed. Moreover, you can get helpful insights to improve your SEO and outperform competitors.
Additionally, Semrush has more excellent features to level up your marketing efforts. It provides keyword research, competitor analysis, local SEO, on-page SEO auditing, link building, website monetization, and more.
Price-wise, Semrush is a high-end marketing tool. The paid plans start from $119.95 monthly, but you can enjoy a free trial before purchasing the full price.
Final Thoughts
If you want to succeed locally, you should develop local optimization and make it visible in your locations. You know that SEO can make or break your company. Using these SEO tools, you can get valuable insight into the way your business shows up for customers in local search. You can check out different tools from this list and find the right one for your local business.
