If you’re running out of ideas for your content marketing, you’re not alone. It’s a common problem, but there are some things you can do to get your creativity flowing again.
Generating leads doesn’t have to be time-consuming or require a lot of effort.
You can make your existing content more interesting by thinking outside the box and by looking at it from a new perspective.
If you want your content marketing to have an impact on your revenue, there’s still time to make sure your efforts are effective before the end of the year.
If you’re having trouble coming up with new content, try one of these tactics to get something that will be effective.
Quick Takeaways:
- Use your existing content as a basis to create new content that’s focused on generating leads
- Always keep your customers at the heart of your content: Who are they? What do they want? And how can you help them?
- Make sure you have a true understanding of your brand’s core values and demonstrate these values in the content you publish.
Answer Your Company’s “WHY?”
If you can find the reason WHY your company exists and produce content that is based around this, you will make a stronger connection with your target audience.
Your brand’s values are going to be really important for your success in 2020 and the years after that. The majority of consumers prefer to purchase items from companies who share the same beliefs as them.
Your brand’s mission should not only be about making sales and generating profits, but also about the wider impact you want to have on the world.
So how do you uncover that true purpose? Bring together employees from all walks of life to discuss the company’s purpose for existing, as well as its strengths. Use these findings to construct a mission statement that will be the cornerstone of all future company decisions.
After you have decided on your mission statement, let the world know by creating content that demonstrates your commitment to your mission.
If you want your audience to feel more connected to your brand, use brand storytelling to link your content back to your core values. Readers who are engaged with your content are more likely to want to read more or convert to a customer.
Master the Art of Trend-Jacking
If you’re having trouble coming up with topics that will interest your audience, a good way to come up with ideas is to incorporate current events and trends into your content.
Make a note of any upcoming events or product launches that your audience might be interested in. If you can write about these topics in an original way, you will definitely get people to read it. If you can promote your products or solutions in a way that is relevant to the viewer, you have a good chance of getting them to buy something.
Great topic ideas always come from breaking news stories and breakout trends. If you offer something that is new or different from others, it can be very useful. Trending topics attract links like nothing else.
You can stay up to date with your industry by setting up Google alerts and reading related news feeds. In addition to Twitter, Facebook, and Instagram, Google Trends, Buzzsumo, and Trendwatching are also useful platforms for keeping an eye on new trends. Twitter and other social media platforms are great places to find out about trending topics.
You don’t have to limit trending topics to your industry. Posting content related to trending memes or pop culture can be a fun way to connect with your audience and attract new traffic. You could even go viral!
Focus on Buyer Intent
Remember why your business is here. Use content to indirectly build a relationship with your audience and raise awareness of your brand, but don’t forget to tell the world what problem you solve.
Make sure you understand true buyer intent. Let’s say you have a business selling vacuum cleaners. People who buy vacuum cleaners don’t really want to buy vacuum cleaners. They would rather spend their money on something else, but they feel like they need to vacuum cleaners. What homeowners really want is a clean house with the least amount of time and effort. If they don’t get this information from you, they’ll get it from someone else.
Map Content to the Buyer Journey
It’s a good idea to go through your existing content and see how it connects to the different stages of the buyer’s journey. If you take a close look at your content, you might notice some areas that could cause you to lose a lead before they become a customer.
Many brands succeed in generating informative content that attracts an audience at the beginning of the marketing funnel. If you’re only focused on producing educational content and not thinking about how to turn those readers into customers, you’re not maximizing your content strategy.
Your content should be aligned with the buyer’s journey. insure that you are aware of the various points of contact your customers may have with your brand as they move closer to making a purchase; be mindful of the issues and queries they may have at every stage. To create content that is successful, it must answer the challenges and questions of the audience.
Repurpose Your Existing Content
You can usually find inspiration for new content by looking at what you have already published.
If you recycle your content, you can get a higher return on your investment for your content marketing, as well as reach more people.
Original charts and infographics can be used for social media posts. You can also create shorter posts from your longer content pieces by highlighting key insights and reposting them on your social media channels.
If a blog post has been successful, consider making it into an ebook or white paper. You can create an ebook by compiling content from several blog posts. If you want to write an article, you can look through social media posts for ideas.
Think of ways you could make your content more accessible to people who are not your usual audience. This could involve making it more understandable, easier to find, or more visually appealing. An example of this would be a blog post being turned into a video or podcast. You don’t have to brainstorm a new topic for each piece of content you create. One way to ensure that you are reaching the widest possible audience is to revisit topics in multiple formats.
Here’s how to generate lead using video content.
Video Marketing Tactics to Increase Lead Generation
Videos are now an essential marketing tool to promote products or services.
83% of marketers believe that incorporating videos have increased the average time their visitors spend on a page, which is important for attracting more viewers to visit a website. In addition, most people agree that videos are more effective than other types of content marketing, such as blogs and whitepapers, when it comes to generating leads.
Many marketers use a video marketing strategy to leverage their product campaigns by using platforms such as social media. Since videos are easy to understand, they can help you achieve your goals quickly.
What is Video Marketing?
Video marketing is a form of content marketing that is quickly becoming more important and effective. Video marketing is a way of using videos to promote a brand, product, or service in marketing campaigns.
Videos are insanely popular compared to other content formats. The two major reasons why they are popular on the internet are that they are easy to use and they are free. People are increasingly relying on online media for information and entertainment. This allows them to get news and updates much more quickly. Videos are easy for viewers to understand regardless of their background because they can watch and comprehend the message more easily than reading blog posts.
Many businesses are trying to provide content in a video format because most internet users love watching videos. This has led to an increase in the number of creators and brands making videos for marketing purposes.
The second largest website in the world is YouTube, a video hosting platform. This suggests that your audience is likely to look for new information and watch videos for their content.
It is agreed that using a video marketing strategy can help businesses build an audience and convert them into customers.
7 Tips to Use Video Marketing in Generating Leads
There are several different types of videos that can be used for marketing purposes, each of which can be effective in generating leads and nurturing them through the marketing process.
This article provides tips on how to improve your video marketing in order to generate leads and sales.
Use Videos As Gated Content
Videos can be very useful for businesses once they are completed. However, most businesses are unaware of how they can increase their leads through video marketing. It can be difficult to find trustworthy information about how to generate more leads with video marketing because there is so much content available on this topic. However, here are a few tips that may be helpful:
After you’ve made a video, consider adding it to your blog posts. If you have a newsletter, you can offer your readers a discount on your products or services as an incentive to sign up. If your potential customer enjoys the information in your videos, he would be interested in subscribing to your newsletter to get more. This is an excellent method of generating leads.
Include Videos In Email Messages
Videos are a more engaging way to communicate than plain text because they are visual. Videos can be a great addition to email marketing campaigns, alongside images or infographics.
Email marketing software has made it easy to communicate with customers. You are able to upload videos which can be placed within the template design. In addition to attaching videos directly to your email messages, you can also add a screenshot of your video footage and include a link to the video. This tactic will not only increase engagement, but also bring better click-through rates for your business.
Add Videos On Landing Pages
If you want more visitors to your website, adding videos and written content may help. Make sure that your videos are short and sweet. Your speeches should be no longer than 2-3 minutes to avoid losing your audience’s attention.
It’s important to test your videos and pages using heat map testing software tools to see where users are clicking and how they are interacting with your content. This information can help you improve your pages and make them more user-friendly. Making your website more user-friendly will also help improve the user experience.
Incorporate Video Retargeting On Social Media
You can deliver your product to the right people by basing your target audience on their interests. Take a look at Facebook ads, for example.
Retargeting through video on social media platforms helps you identify potential customers for your products or services. You can more effectively and efficiently reach out to your target audience by using the video retargeting option on social media platforms like Facebook or Twitter.
Use Video Case Studies
Video case studies can help prospective customers relate to your product or service, as they appear to be an honest endorsement from a satisfied customer, rather than a flashy advertisement.
You can make these videos by having current customers record themselves talking about how your product or service has helped them improve their lives and solve their problems.
Incorporate Video Testimonials
You can’t expect all your prospects to talk on camera about your product or service, especially if they haven’t had a chance to use it yet. Video testimonials are a great way to connect with potential customers.
If you want to create a video testimonial that will capture people’s attention, ask one of your customers to record themselves sharing their thoughts on why your brand is better than the others.
Insert a Clear Call to Action in Your Video Marketing Content
Your video content will generate leads more effectively if it includes a call to action. In order to generate leads from your videos, you must create a clear call-to-action asking viewers to do something after watching the video. There are many ways to support someone, such as subscribing to their channel, visiting their website, following their social media, and more.
Don’t make viewers wonder what to do next when watching your marketing videos. You should give them concise instructions. Even though you want to engage your viewers, don’t bombard them with too many questions at once. Instead of asking multiple questions, ask just one specific question at the end of your video and provide multiple ways for viewers to respond.
The main point is that your video should help viewers go to your website or buy your products without difficulty.
Bottom Line
Make sure to follow the tips in this post to improve your reach. You will most likely face obstacles and set-backs when creating your videos, but don’t let that discourage you from trying to improve your campaign in the future!
