Everyone wants 1,000s pageviews per day on their blog, and only a handful will ever reach that goal.
Frustration mounts when a goal seem unattainable. This is why content marketing leaves so many people feeling inadequate. You focus on the goal. You want to find a clear path to gaining an edge. You aspire to greatness but don’t see it yet.
When you execute a content marketing strategy, you are on the right track. You have to be active. You have to adapt. This requires reading and learning to conquer the content marketing beast.
First, let’s look at the most important task in content marketing that you have to do regularly. You have to nail it on the head for every one of these tasks to aspire for 1,000 pageviews daily.
Content Marketing Basics Needed for 1,000 Pageviews
- Blogging Often: At least two or three times weekly. Use these tips and tricks to write great blogs faster. Blogging often brings your audience a level of consistency. This consistency is what builds a trust in your website. Trust is the new currency of the internet.
- Guest Blogging Monthly: An outstanding post that covers a topic in-depth will help get you featured on other high traffic resources. Find blogs in your niche and contact them. Submit a post and talk them. Show them you know their audience as you cater to the same audience on your site. You don’t have to be promotional in your material. Just provide solid information.
- Building a Social Following: Make use of tools and data to find influencers that focus on your niche so you can engage with them and gain followers. Finding the right person often leads to a strong partnership. You can help this effort by staying consistent and focusing on one or two people and building a real relationship with them. Look for a long-term plan of growth versus a short-term growth outlook.
- Utilizing Copywriting Techniques: Find ways to write better content with wording, phrases, and tested swipe files. Other writers have blazed a path already. Learn to utilize their recipes for success. Gaining interest and attention from your audience is 90% of earning that first click to your website. Focus on headlines and scannable points.
- Have Great Sales Funnels with Captivating Lead Captures: Lead magnets that evoke emotion are the beginning of your conversion optimized funnel. Your audience must trust you enough to enter their email address. Then you must provide credible offers that lead them to a purchase point. The decision to buy or not will now depend on how well you do leading to that point.
- Master the Use of Images: Utilizing graphs, charts, infographics, and witty quotes to engage your audience is a must. Visual content is expected and is often as easy as taking content you built and formed it into illustrative points. Take the bullet points and make a Slideshare or infographic.
- Long Articles that Cover Subjects in Depth: Sometimes 4,000 words with pictures and a complete walk through on a subject is what is needed. Don’t just make long content for the purpose of having long content. Make sure your content covers a subject in-depth and helps the audience find their way to the answer.
- Use a Headline Analyzer (like CoScheduler’s) with High Scores: Tools and Swipe Files to use every ounce of power in those 72-80 characters. Titles and headlines are one of the biggest factors to gaining a first-time reader. Once they are at your site you can then begin building trust. First, you have to get them to your post. That is why your headlines are so important. That is their first impression of you. You wear nice clothes for a reason. First impressions matter.
- Quality and Quantity of Post Build-Up: Quantity of content gets you nowhere without quality content. One quality post or page is not going to push you to a consistent 1,000 page views. You will need in-depth content and plenty of it. If you are just starting, then you may want to focus on each post getting a certain number of views daily. Then, figure out how many posts you need if every post gets the same number of daily views.
These nine items are the basics. You will need to master these basics at a moderate to expert level, then you can start looking for 1,000 page views.
As you can see, there are a number of important tasks you have to do well. Let’s break down some other major reasons sites often do not get to 1,000 pageviews.
Critical Website Optimization Oversights That are Holding You Back From 1,000 Pageviews
Focus on your audience and understand their pain points.
Focus on gaining a personal relationship by understanding their feelings, wants, and needs. You can speak directly to your audience’s pain once you resonate with their emotions. Your audience is human. Do not forget that and fall victim to treating them like nothing more than email addresses.
Look for ways to helping your audience understand your content by breaking it down into simpler chunks of information. Find questions that interest your audience and make them want to engage your site. Questions are great icebreakers for comments and interaction.
You need to understand their aspirations and look for ways to become influential to them. Try helping them stay motivated or cast vision for them around your focus areas.
Brainstorm and research high traffic keywords.
Great content gets linked to a lot, on both social media and blogs, but only if people can find it in the first place.
Links help you rank high in Google. But none of this matters if you don’t target your blog post for something people are actually searching for in Google.
That’s where keyword research comes in. Keyword research is all about finding keywords that get the most searches in Google.
To do this, we use SEMRush. This has to be my favorite tool that I have found this year. It’s far better and more user friendly than any other tool similar to it.
Once you signup for an account (they have a free trial), go to their Keywords Explorer tool and type in the topic you want to write a blog post about. You want to find keywords that have a lot of searches but are not so competitive that you can’t rank for them.
SEMRush will tell you how much traffic a search term is getting and how many backlinks you are likely to need to rank for this search term. It will also tell you who is already ranking for it, how much traffic they are getting and what other keywords they rank for on that page.
This is an important point to remember. Your blog posts won’t just rank for 1 keyword, but perhaps 100’s and in some cases, 1000’s of different keywords.
Write a headline to sell people on your article.
A headline is what attracts people to your blog post. When we write headlines for our posts, we try to include what they will learn, the benefit from learning it and also why they should learn it from us.
A good example of this is: 10 Headlines Examples That Got Us 10 Million Readers
They will learn the best headlines, to get lots of traffic and they should listen to us because we have been successful at it.
Another example could be: 18 Website Optimization Tips For More Traffic and Higher Conversions
They learn website optimization tips, the benefit being more traffic and higher conversions.
Create a top list article around keywords.
Our readers seem to prefer top list articles much more than any other type of post. I think this is because you know exactly what you are going to get.
Not only do you know what you are going to get but you also know how the content is going to be laid out.
I think this is key to their success because people want to skim content. They don’t want to invest time into reading long posts if they don’t know it’s going to be worth it.
One recommendation I would make is, link out to other websites in your blog posts. When we write articles such as 50 Most Influential People In Blogging, we link to each blogger. When they see the post, they often share it and link to it somewhere on their blog.
As mentioned earlier in this post, the more links a website has pointing to it, the higher it ranks in Google.
Make sure your blog post looks amazing.
Optimize readability and proof read your blog posts.
We like to write content in a way that people can come to our site and quickly skim an article and figure out if it’s an article they want to read. I think this is a big part of why so many people read our posts.
Think about it this way, if you go to one of our blog posts and it’s just 2000 words, no paragraphs, no headlines, no images, are you going to invest your time reading it? It’s unlikely you would.
When we create a blog post, we make sure we use images, not just to promote our posts, but to split up the content.
Here is an outline of how we display our blog posts on IncomeDiary:
Main Headline Introduction Headline 2 (h2 tag) Headline 3 (h3 tag) Text Image Headline 4 (h3 tag) Text Image
And so on…
Sometimes we include sub-headlines for sub-headlines. It’s important to break up content to make it easy to read.
When selling a product, consider if it is a luxury or a pain killer.
Painkillers are sought after. You will need to uncover a way to make it a pain killer in their mind if it is a luxury.
How can you craft your information to make it a pain killer?
Meet your customers’ needs and go beyond. Set and meet expectations by allowing them to ask questions. Learn to survey with questions. Find out how engaged your audience is at each stage of the sales process. Find ways to engage your customer beyond the point of sale. Find ways to interact with them during the nurturing campaign that happens on lost deals as well.
When you interact with your audience at this level, you begin to uncover the motives and language they are using. This is when you can start to speak to them at a deeper level. A level where you can uncover their pains. Then you craft your product to evoke emotion around the pain they are facing.
This pain is the solution for you. You solve problems. Showcase those problems as huge painful experiences. Then show the problem solved because of your product or service. Craft all of that around testimonials.
Find mentors and engage them.
It is more important to have accountability when you are working alone and have someone who pushes you to your highest level of accomplishment. Find who will do that for you and form an alliance. If you don’t have a person in mind, then join a marketing or website group and find others who are having the same struggles.
The website I Will Teach You To Be Rich covers a lot of the above. It is a great resource to look at for inspirational purposes as well as accountability. When feeling uninspired go and read some of the websites great posts such as my 3 favorite anti-laziness tactics . This can alone tackle your pain points and mentor struggles. Having a resource that you turn to for guidance is invaluable.
Share your post on social media.
Similar to having an email list, you can Tweet/Facebook your article and a whole load of people will visit it. If the article is amazing, people will share it.
We don’t put a lot of effort into building our social media accounts because we know if we write great posts, our readers will do the sharing for us. Having said this, social media has been one of our best traffic sources. One of the reasons for our success with social media is we signed up and started using it way earlier then the majority of other people.
When I launched IncomeDiary, something that was going really well right then was Twitter. Twitter was the in-thing. Everyone was jumping on board.
Since Twitter was new, the make money online niche wasn’t yet saturated.
I was getting huge amounts of traffic — literally 100,000 visitors in a month from Twitter. And I could take advantage of it so easily by just following thousands of Twitter users a day. Thousands of people would come to my profile to see who has followed them and follow me back, click my profile link, my updates, and so on.
With Pinterest, we were able to do the same thing.
We have found that often in business, we are able to achieve huge amounts of success by acting quickly and not waiting to see how things work out. Some bloggers may of looked at Twitter and thought it won’t last and decided not to join until a lot later.
The Last Word: Getting Website Traffic is a Marathon, Not a Sprint.
People get excited at the beginning.
They are writing blog posts left, right, and center. But then after a few months, they haven’t made any money and they just give up. That’s why people fail.
Even if you’re doing everything right, it’s unrealistic to expect to have a ton of traffic and income right away. Building large amounts of traffic takes time!
